How to grow your business or cause through email marketing: Part 1

Let me get straight to the point. If you do not use email marketing as a way to grow your cause you are missing out on one of the most effective mediums available. Whether your cause is a business or nonprofit, you should seriously think about making email marketing a priority. If you do it well, it will become one of your most successful marketing activities. A great way to …
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Jane was out of her depth. Jamie was always late. How to turn poor performance into good and what to do if you cant.

Do you have a team member who has poor work habits or is not really working to the standard you need? I am sure most managers would agree that they want a safe and happy workplace with high performing staff. Managing underperforming staff can be a difficult and stressful task, but what if it was possible to turn this poor performance into good. Jane was out of her depth Jane …
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How to build a great non profit by building a great team

Alone we can do so little, together we can do so much – Helen Keller There’s no doubt that working with the right people can be rewarding. Teams are the building blocks of society and all successful non profit organisations. Teams feel right. We know how to behave in teams because we have learnt the concept from a very young age. We have learnt how to share ideas, trust others …
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Are you missing out on a great opportunity to build your staff and business?

Appraisal is one of the most ignored but effective tools to grow your staff and business   What gets measured gets managed Peter Drucker, the famous writer and business consultant said it so clearly in his distinct and straight-to-the-point style. The concept is so simple and crucial to business success, and yet it is ignored by far too many businesses and organisations. Paying attention to something long enough to measure …
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How to develop great staff to build your business

6 ways to develop awesome staff through coaching “Driven, enthusiastic team members will be your best asset.” – Richard Branson Ask any successful entrepreneur about the key foundation on which they built their business and great people will always be at the top of the list. Having great people on staff is common to all successful organisations. Smart leaders know that great staff are a valuable asset and therefore spend the …
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I tell stories for a living. And sometimes I get to tell great ones!

My kids laugh when I say I tell stories for a job. They laugh even more when I say I help other people tell their stories. I get it, it’s funny. They get my stories for free every night and are curious how I can make a living telling other people’s stories. Why would someone pay me to tell a story? But that is what I do. I tell stories to …
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5 Steps to Get Your Ideas Out of the Shower and Into the World

Everyone Has Ideas “Everyone who’s ever taken a shower has an idea. But it’s the person who gets out of the shower, dries off and does something about it who makes a difference.” Nolan Bushnell We all have ideas. Especially when we’re having a shower or walking the dog. But only a few people turn their ideas into reality. So how do we generate ideas and bring them to life? …
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Facebook are you my friend or my foe? Will Facebook’s changes make it harder for you to market your organisation?

“Sometimes I just want to scream and punch facebook in the face!” I laughed and snorted my coffee. We were in a local cafe and one of my client’s was frustrated after reading about Facebook’s new changes. After we laughed a little more and the frustration settled, my client earnestly asked, “Seriously, what are we going to do?” I replied, “Pretty much what we have always done. We continue to …
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