7 ways to get your RTO ready for the new financial year

Time is flying, are you ready? June 30 is nearly upon us. It is hard not to notice with all those EOFY sales! But focusing on your expenditure, taxation and cleaning up all those loose financial ends is not the only way to make good use of this time of year. Why not take stock of a few other areas of your RTO as well and get ready for bigger …
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How to provide effective distance or e-learning programs

Are your distance or e-learning options effective? What makes for an effective distance or e-learning experience? Great question. It is certainly a growth sector with distance and e-learning options popping up all over the place. The technology has certainly improved over the past few years and offers a much richer learning experience, but the education providers seem to be dragging their feet. The good, the bad, and the… Over the last few …
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How to grow your business or cause through email marketing: Part 1

Let me get straight to the point. If you do not use email marketing as a way to grow your cause you are missing out on one of the most effective mediums available. Whether your cause is a business or nonprofit, you should seriously think about making email marketing a priority. If you do it well, it will become one of your most successful marketing activities. A great way to …
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I tell stories for a living. And sometimes I get to tell great ones!

My kids laugh when I say I tell stories for a job. They laugh even more when I say I help other people tell their stories. I get it, it’s funny. They get my stories for free every night and are curious how I can make a living telling other people’s stories. Why would someone pay me to tell a story? But that is what I do. I tell stories to …
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5 Steps to Get Your Ideas Out of the Shower and Into the World

Everyone Has Ideas “Everyone who’s ever taken a shower has an idea. But it’s the person who gets out of the shower, dries off and does something about it who makes a difference.” Nolan Bushnell We all have ideas. Especially when we’re having a shower or walking the dog. But only a few people turn their ideas into reality. So how do we generate ideas and bring them to life? …
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Facebook are you my friend or my foe? Will Facebook’s changes make it harder for you to market your organisation?

“Sometimes I just want to scream and punch facebook in the face!” I laughed and snorted my coffee. We were in a local cafe and one of my client’s was frustrated after reading about Facebook’s new changes. After we laughed a little more and the frustration settled, my client earnestly asked, “Seriously, what are we going to do?” I replied, “Pretty much what we have always done. We continue to …
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What I Learned About The Power of Restriction from a 50000 Word Novel Without The Letter ‘E”

I just read a novel by Ernest Vincent Wright that did not contain the letter “E”. Why would someone set themselves that kind of challenge? Guy Kawasaki explains in his book APE, According to the book’s introduction, Wright was tired of hearing “it can’t be done; for you cannot say anything at all without using the letter E, and make smooth continuity, with perfectly grammatical construction.” Wright used a typewriter …
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